Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Quantitative Marketing and Economics
سال: 2014
ISSN: 1570-7156,1573-711X
DOI: 10.1007/s11129-014-9148-4